Don’t be afraid to sell

“To be successful in business you don’t just need a great idea — you have to sell it. Don’t be afraid to sell. Don’t think of yourself as anything but a marketer.”

This is a quote from the post "Ten Quotes to Run Your Business By" in the 'news for entrepreneurs' section.

In the first 5 years of a business, 'sales' is the most important and most hated task to grow your business. That means it is not about you and your business, modern selling is all about fulfilling the needs of your customers.

When you plan your sales strategy, create your task list. You take care of your business, when you are in the actual sales conversation you take care of your customers needs. It is a paradox.

In an entertaining way 'Sales/ It's Jerry Time video' shows how important it is to adjust to your customer.

leadership

... is the 6th stage above the launch line in the Sage Performance Charts for business. What is modern effective leadership in an entrepreneurial company? In The Soul of Entrepreneurship class we talk about the paradox of humility and forcefulness which makes an enterprise outstanding. In the article "The first 100 days" in the 'news for entrepreneurs' section you can listen to an interview with a CEO consultant who talks about leaders. The story about a new CEO at Kinko's illustrates these two qualities of leadership.